5MB
The hard size limit
We build to the 5MB size ceiling most tools ignore, balancing file weight, game feel and visual fidelity at once.
16+ Years Building Mobile Games
Build. Play.
Convert. Build Playable Ads That Feel Like Your Game.
Turn your game creative into interactive playable ads players actually want to try. Build and ship in days, not agency weeks.
Playables42 lets mobile game studios turn an existing UA video or a brand-new concept into interactive playable ads: game-feel playables, interactive video, and end cards, all in days instead of agency weeks. One pipeline, exported to 10+ ad networks including Meta, Google, TikTok and AppLovin.
5MB / optimized for network size limits
Every playable ships under the 5MB size limit ad networks enforce. We build to each network's size and spec rules so your creative never gets rejected.
Loading playable…
By the Numbers
Shipped at Scale
From live titles to live playables, the same studio behind both.
16 years in game development since 2010. 250M+ downloads across studio-built and launched titles. 500+ playable ads shipped, still live in the portfolio. 10+ ad networks supported including Meta, Google, TikTok, AppLovin, Unity Ads, ironSource, Mintegral and Vungle.
16
Years in game development
Since 2010
250M+
Downloads across our titles
Studio-built and launched titles
500+
Playable ads shipped
Still live in the portfolio
10+
Ad networks supported
Export-ready packages. Meta, Google, TikTok, AppLovin, Unity Ads, ironSource, Mintegral and Vungle
Live Playable Demos
Real Playable Ads You Can Try Right Now
These are live HTML5 playable ad exports: the exact files we deliver to ad networks, not mockups or renders.
Opening the Closet…
How We're Different
The market sells speed.We sell feel.
A playable-ad studio that optimizes for game feel, not template throughput.
Most playable-ad tools are factories: templates in, HTML out. Playables42 is a studio operating system, bringing the same craft standard Playdew Studios applies with real game teams, productized for creatives who refuse flat, templated ads.
Factory default
- Template catalogues as the product
- ROAS promises before craft
- A video tool or a game tool: pick one
- Mockups that never leave the deck
Studio stack
- A living portfolio of playable demos you can try
- Game feel before dashboard metrics
- Interactive video, game-feel playables and end cards in one pipeline
- Ship the exact HTML5 file you previewed
Levels · Modules
Prefab. PlayClip. Forge. Ship.
The modules you build with, from reusable kits to interactive video to game-feel playables, then out the door.
Built Like a Game Studio
Built under the constraints that actually matter: size, feel and speed.
Playables42 isn't a SaaS template with ads bolted on. It's how a 16-year game studio thinks about interactive ads, turned into tools you can use.
Feel
Feel before metrics
If a player's hand doesn't understand the ad in three seconds, no dashboard will save it.
Iterate
Iterate like a game team
Prefabs, version control and live on-device preview let you ship a new variant before the brief goes cold.
Runs on
Export for the buy side.
Craft once. Package cleanly. Run where your UA actually spends.
Insert coin
Stop assembling ads.Start directing them.
Open Playables42, or see it in action with Playdew Studios.
